“Only mediocrity is safe. Get ready to be attacked, and be the best.” Paulo Coehlo
When this blog started in 2008 (you know, when Twitter was still fun and Facebook was still cool), the online world was a playground of possibilities.
Connections were made, real friendships were started, opportunities came and went.
Relationships started and relationships fizzled.
Of those fizzled relationships, some just gradually disappeared amicably and some ended nastily.
Yet many relationships endured and got even deeper. I could not even begin to list how many people I have met online (and then in real life) who are as much a part of my life now than my fanatical love of bad sports teams from Boston.
Fast forward to 2012.
Social media has gone “mainstream” and everyone is offering advice and opinions. Brands are paying attention (which is both bad and good). Now everyone has the way to “succeed” in…
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